Saturday 15 February 2014

Evaluation - Question 3

What have you learnt from your audience feedback?
It is extremely important to evaluate your work because that way it helps you view your work as one whole thing and therefore allows you to highlight the strength and weaknesses you faced throughout your whole project. This then allows you to make any last minute changes in order to get your work better than it is.
Audience feedback is the most vital part of your production as you need to know if your work has appealed to them or not. This is important because the only reason a music video will be successful is if it appealed to the audience. Also, we would have needed to conform the generic conventions of a pop music video which I think we did.
We decided, as a group, that uploading our music video on to YouTube would be the best place to showcase our music video. YouTube is one of the biggest music sharing websites in the world that gets 100 million video views per year from a variety of people. It also allows people to communicate their thoughts on individual videos and what they feel about the video. YouTube also allows everyone to ‘like’ or ‘dislike’ the video which informs the person that uploaded the video how many people liked it and how many people dislike it. Therefore; as for us the comments that the people write will interest us a lot because it will consist of conductive criticism which will give us an understanding of how our video comes across to our target audience. The audience’s comments are useful as, for example, if they don’t like a particular image or clip we have used, they could tell us and we could change it about to make it better to suit what our audience want.
The comments we received on our video consisted of both negative and positive feedback. One of the positive comments we received was…
(“The male in the music video surprisingly reminds me of James Arthur”.)
This was a good comment to us as it made us feel as though our targets had been met by making our artists image exactly how we had it in mind.
Another positive comment we received was…
(“The argument scene looked very realistic”.)
This was also another effective comment as it made our music video seem very professional as the acting within it was good.
However we also received some negative comments which we looked at as constructive criticism and reflected on it well.
One of the negative comments we received was…
(“The burning of cards look very unrealistic”)
This helped us a lot seeing as after reading that comment we went and re-filmed the burning of the cards and it  turned out very effective. Another bit of conductive criticism we received was that...
(“There wasn't enough effects used”)
After reading that, my group and i sat down to discuss what other effects could be used. We then included different effects like rain, to show pathetic f
allacy and also a dream effect for the flashbacks. Overall this made our video very effective and successful.
As a media producer the comments we received, overall, made us feel as though our video was a success. This is due to the fact that the majority of comments we got were positive, which made us believe that our video was a success.
As a group we sat down together and discussed all the comments we received and reflected upon them.  Firstly, we put up a rough cut on YouTube which is a rough copy of our music video, and this was to get feedback from our audience. So when they commented their thoughts on our video and gave us conductive criticism, we reflected on it and made changes on our video to make it better.

1 comment:

  1. Question 3 is a demonstrated through a camera interview.

    Your analysis of question 3, demonstrates a basic understanding of why audience feedback is essential to receive and this is because you have not explored the comments that you received and the changes that you will implement, from the comments that you received.

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