Planning settings and iconorgraphy

Planning settings and iconography 

Purpose of setting
A setting is the location where the stimulus of a music video is performed. The purpose of a setting is so that it engages the audience a lot more and makes the video more exciting to watch. Having a setting is extremely vital as it allows the audience to understand the narrative more.

Purpose of iconography
Iconography is another word used for props in media and the purpose of using it within a music video is that it could help convey meaning. Iconography is very useful when using it in a music video as it will help the audience to understand more about the song. An example of this is how using a guitar in a music video would allow the audience to understand that it is conventional to the pop genre.

What settings will you include
The settings that we will be using are very significant to our music video. This will show Goodwin's theory as the lyrics and visuals will relate.
One of the settings we will be using will consist of a studio with a black background. This will be used to show the Artist which is James Arthur who is played by Jamie. It is significant as it shows the performance part of the music video. However we chose a dark room and a black background because he is talking about love and how its 'Impossible'. The dark and dull atmosphere will be used to represent how he is feeling. We will be using a spotlight that will be placed on him to imply how the audiences attention should be focused on him.
Another setting that will be used within the first half of the music video is a bedroom with high key lighting. This will be used to show a flashback of the girl and boy playing cards. The flashback will consist of them two laughing and joking around as we are trying to portray happy memories of the couple together. The reason we chose a bedroom  with high key lighting is because it is significant as well as stereotypical that if a boy and a girl are in a bedroom together it makes it more obvious for the audience to see that they are clearly a couple.

We will be using a living room to show some focus on the girl in a homely environment. We will be filming the girl walking over to the fire place in her living room and picking up a photo frame of her and her boyfriend together on a beach. This will then lead on to another flash back of a happy memory of the couple together on a beach. We chose to film this part in a living room as the fact that she has pictures on the fire place of them two together emphasises how they actually had a serious relationship.

As a group we felt as though filming on a beach would be effective for many reasons. Firstly it is a beautiful location to film in as we could also be able to use the sea and the pure atmosphere. This will show the innocence within the artist.  Another reason is because the beach would also be a great location to show a flashback of the couple very happy together but can also be used to show isolation when the artist is filmed there alone. As the beach is a very empty and simple location, it can convey a lot of meaning. This could be used to show the artist feeling empty inside as he is now single and lonely.

One of the reasons we decided to use the arcade is because we felt as though it would be another good location to show a flashback of the couple very happy together. Another reason is because we are showing the girl cheating on her boyfriend it would be effective as she is 'playing' with her boyfriends heart like it is a game, like wise being in an arcade would show the girl playing games. This is effective because it is showing a juxtaposition.

What iconography will you include?
As a group we decided to chose a variety of iconography to use.
One of the iconography we will be using is a pack of cards. This will be significant throughout the whole music video as the 'King' and 'Queen' will be used to represent the boy and girl as a couple and also used to show them playing a game which also signifies the girl playing a game with the boys heart as she is cheating on him.

We will be using fire as it is an effective piece of iconography in our music video.
This will be used in the scene just before the couple start arguing which is before they break up. The fire will be used to show danger, pain and for example a 'heated argument'.
We will be using the fire to burn the pyramid of cards and as the cards are used to symbolise the couple, the burning of the cards would be effective as it will show their relationship 'burning down'.

We will be using a guitar in our music video as it is conventional to the pop genre. It also fits in well with our music video as the artist we are doing, James Arthur, plays the guitar. So therefore as a group we feel as though it will be very effective.

Within our music video, another piece of iconography we will be using is a photo frame. This will be used to show a picture of the couple together which will lead on to a flashback. As a group we decided this will be useful as it will also allow us to try out more effects. We will be zooming in to the photo frame and then zooming out which will lead on to the flashback. This will also allow us to use other camera shots like zoom.

How is your setting and iconography conventional to your music genre?
Our settings and iconography are conventional to our music genre as we will be using the locations and props to help the audience understand the narrative and context more. As we are using Goodwin's theory we will try and build a correlation between the lyrics and the visuals. The visuals will consist of the location and the iconography and this will be conventional as it gives the audience a better understanding of the song and what emotions the artist is feeling.

How does it build a relationship with your target audience?
The mise-en-scene of the music video will allow the audience to build a relationship with the artists as all the camera shots, iconography and settings will relate. The settings we will be using will help the audience focus on the artist. An example of this could be how we will be using a simple dark room at the beginning of the music video and many close up camera shots of the artist. The dark room allows the artist the stand out and the close up shots allow the audience to build a relationship with the artist. As the iconography relates to the music video it also relates to the artist as well, An example of this could be how the burning of cards are used to signify the pain which the artist is feeling and this allows the audience to understand the level of pain he is feeling.