Research into music channels and target audience

Music channels

Objective

To be able to show an understanding of how music channels appeal to an audience

1)  Who is the target audience and why?

2)  What type of music does the channel play and why?

3)  Identify 3-5 examples of artists that feature on a regular basis?

4)  How is the channel used as a form of branding?

5)  How does the logo appeal to the target audience?

1)   MTV music channel is targeted at young youths aged 12-24 years old. This is because MTV play all the modern songs that are in the chats and songs sung by famous artist that teenagers look up too, for example Rihanna.

2)  MTV plays different types of music from different genres like Pop, RnB, Garage and hip-hop. However MTV concentrate more on playing new songs released and familiar artists as they show this type of music for their target audience’s entertainment. 

3) MTV’s artists played on a regular basis at the moment is  Bruno Mars, Rihanna, One Direction, Beyoncé and Taylor Swift as these are the most popular artists at the moment.    

4) Although MTV is recognised as a music channel, it also features many TV shows. Examples of this may consist of Teen mom,

5) The MTV logo is very simple and plain but it’s made in a clever way as it really stands out to the audience and their sign is very unique so it’s very well-known and easily noticed.

1) VH1 music channel targets an audience between 25 to 44 year olds seeing as they aim to be mature, sophisticated and stylish. The music played by VH1 is music that the older generations use to listen to when they were younger so it’s something they have an interest in.

2) VH1 music channel plays a variety of different music from many different genres. They also have TV shows of specific music genres for their target audience an example of this is the 'Top 100 singles in the 80's' which would be targeted at adults. This comes across as a good marketing technique as many adults may not enjoy the music VH1 plays, however when that  particular programme comes on it will attract them as they wouldn't mind listening to music from when they were younger.

3) Many artists feature on VH1 music channel on a regular basis. However they usually focus on artists from the 80's as they target an older audience

4) VH1 is a subsidiary of MTV, therefore it is branded through MTV which comes across as a positive thing as MTV is one of the biggest most popular music channel so when they advertise and brand VH1 all MTV audience would tune into VH1 which increases popularity.

5) The VH1 logo appeals to the target audience as it is very bold and the bright colours really grab their attention. The colour difference reflects basic colours from the 80s which suits the adult target audience.

1) Box target audience is 14-20 years old as it consists of all the latest music in the charts that teenagers and young adults prefer to listen to. Also teenagers and young adults usually take more of an interest in recent music.

2) Box currently plays music from many different types of genres, those consisting of genres like
Pop, R&B and Indie seeing as this is what interests teenagers and young adults

3) The top 5 artists played by box are Macklemore, Bruno Mars, Rihanna, Justin Timberlake and Taylor swift seeing as they are the top 5 artists in the charts at the moment.

4) Box music channel is also another example of a subsidiary of MTV and also 4Music. This is so it can be promoted and advertised through these other popular music channels, this way they will achieve a greater target audience.

5) The Box music logo appeals to an audience because the writing is shaped in a form of a box which makes it an interesting logo and the colour adds to the audiences attention because its not plain black, white and boring.

1) The target audience for kiss music channel is 15-34 year olds. This is because Kiss is one of the biggest radio stations in the UK and they play music from the recent charts and also music from the 90s that would interest the older target audience.

2) Kiss play a variety of music genres at different set times. Some of the music genres they play consist of Grime, R&B, Garage, Hip hop, Urban and pop.

3) The top artists played on kiss consist of Rihanna, Jay Z, DJ Fresh, David Guetta and Beyoncé. This is because these artists are the ones that interest the targeted audience as they are the most popular artists at the moment.

4) Kiss is used as a form of branding through promoting it self as it has no subsidiaries.

5) The logo appeals to the audience as it is blue and the colour blue represents calmness and young youths. Also the logo stands out as its very simple but interesting.

1) The target audience for Scuzz music channel is 16-30 year olds. It is a niche market seeing as it only specialises in a certain genre of music which is Rock. So only teenagers/young adults interested in rock music listen to it. Therefore it isn't popular but it has a devoted audience. 

2) Scuzz music channel only plays one genre of music which is heavy rock.

3) The top artists played on Scuzz are Enter Shaikari, muse, Green day and many more rock bands.

4) It is used as a form of branding through its 'Sister channels' which consist of Flava, vault and tiny pop.

5) The logo appeals to the audience because it is silver and connotes the heavy metal genre. It also consists of the sharp pointy bits which Audience that like rock music would find appealing.

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