What is a music video?

What is a music video?
A music video is a market tool used to promote an artist or song.

Purpose of a music video

·         A short narrative to represent an artist.

·         To attract a particular target audience.

·         To identify an artist or a group.

·         To buy into an artist’s life style.

·         To show the different conventions of a genre or a music video.

·         For an audience to remember the music video.

·         To make a song available to a wide audience.

·         To show more about an artist.

·         The audience request music videos.

·         To build a relationship with the artist.

·         For the audience to understand more about a song.

Styles of a music video

Music videos are split into 3 different categories which are :-

·         Performance – Singing and Dancing.

·         Narrative – Telling the audience a story.

·         Concept – Selling the audience an idea or theme or ideology.

Some music videos contain a mixture of the different styles and some contain only one style. 

Codes and conventions of a music video

·  The codes and conventions of music genres are all different to each other and this is because music genres have different target audiences