Target Audience Research - Questionnair

Target Audience Research - Questionnaire

 

Questionnaires are an effective ways of getting information from a target audiences about what type of music they like listening to and what they enjoy watching in a music video. This information is helpful to us because it will be a guidance to creating a music video that our target audience will thoroughly enjoy. There are two types of questions in a questionnaire which are open and closed questions. Open questions are usually used to gather qualitative data which allows the audience to answer with anything they want where as closed questions are used to gather quantitative data which only give the audience an option to choose one answer from the limited 5 choices offered. As a group we created this questionnaire using both open and closed types of questions and asked 40 different people the questions below.

 

1)What is your gender?

:- Male 

:- Female

2)How old are you?

:- 14-16
:- 17-19
:- 20-22
:- 23-25
:- 26+

3)What music genre do you prefer?

:- Pop
:- R&B
:- Indie
:- Rock

:- Other

4)On average how many music videos do you watch a week?

:- None

:- 1-5
:- 6-10
:- 11-15
:- 16-20
:- 21-25
:- 26+

5)What aspects of music videos do you find most effective?

:- Performance

:- Narrative
:- Concept

6)Do you prefer music videos that are conventional or diverse?

:- Conventional

:- Diverse

7)Have you heard of James Arthur?

:- Yes

:- No

8)If yes, what is your favourite single?      

:- _________________________
 

9)What editing style do you prefer?

:- Fast paced editing

:- Slow paced editing
:- Colour tints
:- Green screen

10)Do you like music videos that feature a motif (any recurring element in a story that has symbolic significance)?

:- Yes
:- No

 

Analysis

As a group we separated and asked about 40 different people these questions of different age groups so we could get a wide range of answers from different types of people. This investigation also helped our group realise which age group preferred to listen to James Arthur more which then allows us to focus our recreation of a music video on what our target audience would want to listen to.